Psychology studies, here I come

Brand Futures РPrimark: Subscribe to Style Brand Futures РPrimark: Subscribe to style from Dragon Rouge on Vimeo. Primark’s style-subscribers buy in to the latest fashions through a flexible, affordable wardrobe. Choosing items from monthly collections and keeping them for as long as they want, users have the best of both worlds: as many new items as they please and the ability to return used items for reconditioning and remanufacturing. Through both virtual and high street stores, style-subscribers canRead more

Landfill Harmonic

This is one of the more inspiring things I’ve seen in recent weeks: a trailer for a documentary that is still being made, of a community in Paraguay that goes to show the ingenuity and creativity of us human beings. Enjoy! Landfill Harmonic film teaser from Landfill Harmonic on Vimeo.Read more

H&M – thoughts

Installation by Derick Melander, 2011, at A + D Gallery, Columbia College Chicago Much noise has been made in the past 48 hours about H&M’s new initiative to begin collecting second-hand clothes from consumers. H&M has partnered with I:Collect to process the collected garments. H&M’s press release is here. Unconsumption rightly pointed to similar schemes by Marks & Spencer and Patagonia, and I would add Eileen Fisher’s Green Eileen to the mix. In typical fashion manner, H&M’s press release claimsRead more