Local Wisdom New York: stories and photos are now up

January 26, 2013, is one of my favourite days in my three years of living in New York City. That Saturday was the day of the Local Wisdom shoot. Myriad challenges arose in the lead up to the day and yet one by one we tackled them. The day was a great success, and for me, a memory to savour. Ellinor Stigle was a dream to work with; she was the incredible photographer we worked with. Have a look atRead more

Craft of Use

The Craft of Use website is now live; it contains the ideas around craft of use that Kate Fletcher has developed over time. The site is also somewhat of a mother ship for Local Wisdom. For me, the page Roots and Branches is particularly resonant as it spells out so many thoughts that we as the fashion industry are not discussing yet, and we as fashion consumers haven’t perhaps realised yet. The way we consume the web is mostly veryRead more

Fashion Thinking: Creative Approaches to the Design Process

Last week saw the launch of my colleague Fiona Dieffenbacher’s book, Fashion Thinking: Creative Approaches to the Design process, published by AVA Publishing. Fiona is the Director of the BFA Fashion Design program at Parsons The New School for Design. A Q&A with me is included as one of the academic perspectives in the book. Thank you Fiona; I feel honored to be featured alongside Gabi Asfour of threeASFOUR and Professor Frances Corner of London College of Fashion. More importantly,Read more

Paloni pop-up at Ivana Helsinki

Vilmava / Vilma Riitijoki, photograph from Outsapop This fashion week sees me proud of my tiny country: not only is Ivana Helsinki showing for the sixth consecutive season here (I wrote about their first NY show; I’m missing this one due to an event at work), the Helsinki-based creative concept store Paloni is bringing fashion and design from 37 up-and-coming Finnish designers to fashion week, representing 27 brands. The Paloni pop-up store will be set up within the Ivana Helsinki storeRead more